A local clothing entrepreneur has an EYE on Longview | Local

Gonzalez sees his business as a force for good in the world. Selling clothes is one way to get people to think about their consumption choices and their own culture, he said. Thus, the clothes are designed with uplifting, ecological and locally inspired messages, and EYE has partnerships with two charities. Online shoppers can purchase donations from One Tree Planted, a Vermont-based reforestation nonprofit, and Kyäni’s Caring Hands, which invests in nutrition, sanitation and education for poor communities around the world. .

He imagines dozens of EYE stores across the country, each with local designer clothes that tell stories about the culture there. EYE offers designer pieces across the western United States and occasionally collaborates on pieces with other designers.

The store has also partnered with “Find My Brand,” a local clothing website that brings together obscure and independent clothing companies. Gonzalez said he liked the idea of ​​collaborating with other small-scale outfitters.

Its prices are modest by designer standards: Hoodies are typically $ 45, T-shirts are $ 25, most hats are $ 25, and the most expensive items in the store – Mediums hoodies. Collective – cost only $ 99.

“It’s exciting, it’s scary,” he said. “I feel very lucky to be a part of this trip.”

He had always wanted to be an entrepreneur, but things really started when he was 18, said Gonzalez, when he was inspired by a few older acquaintances who opened their own outfit, Ham Clothing, in Longview in 2011.

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Gladys T. Hensley

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