CHS requires 85% preference for local film screenings
Following the disaster suffered by local films when their screening slots were allocated to Doctor Strange in the Multiverse of Madness, a major development in this area was reported by Dawn Images (by Mohammad Kamran Jawaid) in favor of filmmakers participating in local outlets.
The Sindh High Court has ruled that local films receive 85% of screen time in Pakistani theaters, with international films receiving 15% of screen space.
According to the High Court ruling, overseas releases must meet the standards of the Motion Picture Ordinance, 1979, which specifies that films produced in the world and shown in Pakistan are eligible for 15 screen space. % alongside the screening of locally produced films.
According to the judgment, the defendants must abide by the provisions of the Films Ordinance “strictly in letter and spirit” and provide 85% screening time to Pakistani films until the next court date on June 2 .
Plaintiffs in the case
Sindh High Court lawsuits number 754, 754 and 755 have Cereal Entertainment (Adnan Siddiqui and Akhter Hasnain), Wajahat Rauf and Shazia Wajahat, and Farid Nawaz Productions (Yasir Nawaz and Nida Yasir) as plaintiffs, for their films Dum Mastam, Parde Mein Rehne Do and Chakkar respectively.
defendants in the case
The defendants in the lawsuits are: Ministry of Information and Broadcasting, Central Board of Film Censors, Punjab Film Censor Board, Sindh Film Censor Board, competition from Pakistan, JB Films, Nueplex Cinemas, Cinepax Cinemas, Cinegold Cinemas, HKC Entertainment and Deputy Commissioner of Southern District of Karachi.
Filmmakers seek compensation
Filmmakers have called for compensation for damages suffered by films and directors over the distribution of screen time, which the affected teams have echoed on social media.
What happens next?
While chaos has already set in for local films following the release of strange doctorthis decision may prove beneficial (if not challenged) for future locales such as Quaid-e-Azam Zindabad and London Nahi Jaunga. Additionally, while the Marvel movie has amassed big figures at the box office, upcoming overseas releases such as The unbearable weight of massive talent, memory, and Top Gun: Maverick likely to be affected by this decision.