Local clothing brand makes a splash with scorching social media ad


Boerboel Wear, a proudly South African camouflage and outerwear brand, recently caused a stir on social media when it posted a somewhat scorching ad promoting its new Kalahari denim shirt.

“Bringing the nation together”

The ad, published on November 20, 2020, recorded more than 9,000 comments and more than 4,000 shares on Facebook. Of course South Africans love advertising, people say:

“This is what will bring all South Africans together, well done! “

A woman from KwaZulu-Natal joked that she was ready to learn Afrikaans to get the attention of the male model in the photo:

“Ek is bay lief vir jou [I love you]… I am ready to learn this language for you, us Africans, coffee tastes better with milk ”.

“I don’t know what all of this means, but I’m very interested,” said another.

Others began to quote the Afrikaans part of the South African national anthem:

“Ek kaan nie vrostaan ​​afrikaans nie maar Oor onse wege geberstes van die kraanse answoord gee [sic]. “

Others said they had to see the clothes from the front to make an informed decision:

“Can I see the garment from the front to make my decision whether to buy or not.” It is important.”

Some were waiting to see if their halves commented on the photo:

“I’m just waiting for my girlfriend’s comment. At the moment I don’t see it here. It means that I am safe.

Met hierdie foto wil ons graag klem lê op die feit dat ons liggewig Denim Kalahari hemp spoggerig vertoon by enige van ons broeke. Let ook op die aanskoulike sakdetail op die linkermou. #VleiswysVrydag

Posted by Boerboel Wear on Thursday, November 19, 2020

Name this rap group

In 2019, a photo of three men wearing Boerboel Wear’s khaki Kalahari line was posted on Twitter by comedian Donovan Goliath, with a caption asking people to “Name this rap band.”

Social media users then played on Afrikaans words or names invoked by the short shorts and two-tone shirts. One user named the group “Trappe van vergelyking” (degrees of comparison) – using a common part of the Afrikaans school curriculum to refer to the difference in physical size of the three models. This led another user to suggest: “Boer, boere[r], boerste ”(boer, plus boer, plus boer).

Soon after, the three advertising “models” formed their own group called “JAN JAN JAN”. Composed of KleinJan, FrisJan and Langjan, the trio release their first single Wys Jou Vleis. The single is the band’s tongue-in-cheek debut single which naturally comes with a hint of very traditional Boere music. The single is fun and proves that you don’t have to take yourself too seriously to make music for people to have fun.


Gladys T. Hensley

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