“As we have grown we have encountered a lot of manufacturing challenges and the past year has really been the experience that has given CSA a boost,” said Ottariano.
Local Clothing Brand Takes New Crowdfunding Approach to Build Local Factory | Local News
Like many businesses, Youer suffered a heavy blow during the pandemic due to supply chain issues and mismanagement of materials that left her with no product to sell for almost seven months.
“We realized that we have to start taking control of this and doing it internally because with every production something goes wrong and I feel like it’s a bad thing to fix,” she declared.
“If we have our own production, we will always be the most important customer,” she continued.
Much of the fundraising goal will come from the pre-sale of a limited edition Treasure Dress – Youer’s best-selling hooded fleece dress with a kangaroo pocket and side panels and cuffs made of spandex in the colors. lively.
Ottariano aims to raise between $ 60,000 and $ 100,000 through the crowdfunding event, which is scheduled to run until October 28.
Other specialty products like spandex leggings will be marketed through the effort.
Customers will also have the option of leaving their mark on the plant by purchasing a seed packet with their face printed on them to be displayed in a “wall of faces” showcasing the people who supported the plant.