Local Clothing Company Calls on Lankan Expats to Help Build International Sales to Earn Foreign Currency for Lanka – The Island
A 100% Lankan clothing brand competing with several global companies on e-commerce platforms is appealing to the Sri Lankan expatriate community to help increase the company’s international sales volume and bring much-needed foreign currency to Sri Lanka at this crucial time for the country.
Ranil Willaddarage, CEO and Founder of GFlock, says, “This is not a charity appeal. This is a win-win transaction for Sri Lankan expats around the world that provides value for their hard-earned foreign currency, and the money in turn is used to import essential goods for their compatriots. As a nation, we have hit rock bottom. The only way forward if we keep fighting is six feet under. We cannot go back to attacking each other, destroying public property, setting fire to private property and falling even further. Everyone must come together as a nation and overcome this terrible situation. »
When asked to elaborate on his solution to the currency crisis, he said, “Our company offers a lasting solution that can help save this country. Most Sri Lankan expats buy their clothes from brands such as Zara, Mango, Myer, Uniqlo, H&M and Shein. Most of these brands are based in Europe and other developed countries in the Asia-Pacific region. Sri Lankans living in the United States, Canada, Australia, and Europe tend to spend an average of $300 to $500 as their annual clothing budget on the aforementioned foreign brands. My kind request to our Sri Lankan communities abroad is to spend their clothing budget at Gflock and place orders through our global online store, brought to them through the efforts of Sri Lanka’s creative workforce Lanka.
“We know that a fashion business is a business that can generate a lot of revenue. If we take Zara, another brand with a fast fashion business model like ours, their annual turnover is between 20 and 25 billion dollars. H&M also has similar earnings. The Shein brand, founded 14 years ago in Nanjing, China, now ships to over 220 countries. With highly competitive pricing and its online-only B2C model, Shein’s annual revenue is now $15 billion. With the onset of the pandemic, their annual revenue grew exponentially in three years and revenue from $3.5 billion in 2019 rose to $15.7 billion in 2021.”
“Based on this and with the help of Sri Lankan expatriates, within 5 to 7 years it should be possible for us to reach an annual income of 5 billion dollars. Gflock’s business model is established in such a way that it can be expanded as needed. My team and I have the specialist knowledge, experience and integrity required for this. I therefore ask our Sri Lankans living abroad to think of their home country which is on the verge of collapse when they spend their monthly clothing budget and buy from GFlock, a brand founded and run by the young creative generation in their country of origin. Apart from that, I ask them to be a brand ambassador for this company by promoting the goal of saving our country with at least five more expats and getting them to buy clothes from us. If this can be achieved, we can get rid of oil and gas queues, medicine shortages and food shortages and bring the country back to normal sooner than we think.
“1/3 of our company’s profit is spent on providing a monthly essentials package worth Rs. 8,000 to our indirect employees who work as garment workers. Each week, we practice gratitude by posting photos of such deeds on our Facebook page and thanking all of our customers who have contributed to these worthy causes. In addition, we started the project to give away a free plant with every purchase on World Environment Day -2018. In the four years since its inception, we have managed to create over 30,000 meaningful connections that connect our brand and our customers to Mother Nature.
“When customers realize that their purchase contributes to a greater good that goes beyond just a garment, it gives them a high sense of self-satisfaction, and the next time they make a purchase, they will do so in intention to support a greater good. As the owner of GFlock, I am ready to offer 51% of the shares of the company to the Sri Lankan public in 2025. By implementing this model combined with the expected revenue, we We will be able to create a strong public movement that can help achieve inclusive prosperity for Sri Lankans.
Willaddarage said GFlock releases 40-50 new designs every week, categorized into casualwear, workwear, evening wear, menswear, linen and denim for local and international customers through their three retail stores in Sri Lanka. Lanka and the GFlock.com online store, where they ship their products worldwide.