Share this article:
CAPE TOWN – Finally, the South African team will wear equipment from a local manufacturer for the Olympic Games.
The SA Sports Confederation and the Olympic Committee (Sascoc) announced Thursday in Durban that Mr. Price Sport has become the official clothing sponsor of the SA team for the next four years.
The deal will include the Tokyo Olympics and Paralympics this year, the 2022 Commonwealth Games in Birmingham, the 2023 African Games in Accra, and the 2024 Olympics and Paralympics in Paris.
The Tokyo Olympics will mark the first time that athletes will wear locally developed sportswear during the opening and closing ceremonies, as well as on the medal podium.
There has been controversy surrounding the kit during the last two Olympics, London 2012 and Rio 2016, when Chinese manufacturers Erke and then 361 Degrees supplied the garments, where the tracksuits in particular were criticized for being oversized and dated.
ALSO READ: SA Seeks To Sprint For Potential Tokyo Medal
Former Sascoc boss Gideon Sam said after the Rio Olympics that the organization had no choice but to accept the Chinese offer as there was no local sponsorship to come.
On Thursday, current Sascoc chairman Barry Hendricks expressed his joy at having a South African company on board. Mr Price Sport also sponsors the Sharks rugby team and the Comrades Marathon.
âIt has always been a goal for Sascoc and Team South Africa to partner with a proudly South African brand. We are thrilled and delighted to partner with Mr. Price Sport – this is a momentous occasion where the South African team will take part in the biggest events in the world, equipped and dressed by a southern brand. -African, a first of its kind, âHendricks said in a statement.
Mr Price Sport Managing Director Roger Maingard added: âWe are very excited about this new partnership, and it is an absolute honor to equip Team South Africa. Equipping South Africa’s top elite athletes in one of the country’s most accessible brands is a huge inspiration to everyone.
“It is inspiring that aspiring young Olympians and Paralympians see their sporting heroes in a brand they know and love.”
The Tokyo Olympics are scheduled to start on July 23 and the Paralympics on August 24.