Local restaurants and bars will score big during the Super Bowl

POWELL, Tenn. (WATE) — Although the Super Bowl is taking place in California, businesses in East Tennessee will have the opportunity to make big bucks during the big game. With such a busy weekend, Tristen Nichols, a duty manager at the Wild Wing Cafe in Powell, said they had a full list of things to do before the big game.

“We’ve been preparing since last Sunday,” Nichols said.

It’s Christmas in every restaurant and bar, and Wild Wing Cafe officials say a thorough game plan is needed.

“The Super Bowl is always one of our favorite times of the year, just because we’re so busy and we get such good traction,” said fellow Wild Wing official Baylor Smoker.

Super Bowl Sunday brings a lot of revenue to local restaurants and bars, and it’s not just local, across the country, according to the National Retail Federation (NRF), 13.7 million adults plan to watch the game in a bar or restaurant.

“The Super Bowl represents a good percentage of our sales every year,” Nichols said.

Which adds points to the Wild Wing Cafe chart, especially this year as the pandemic has brought many challenges. The biggest problem they have tried to tackle is the lack of staff.

“It’s hard to keep people and it’s hard to find people who are willing to work and be a teammate,” Nichols said.

Even who they’re up against, they’re happy to take on the customers head first after establishing what they think is a winning team. Nichols said most of their staff are new, but she thinks they can pull off a win.

“We’re ready to shake things up for sure,” she said. The smoker agreed. “We love that everyone can come to our house and get together here and it’s a fun place,” he said.

NRF also reported that total spending on food, drink, clothing, decorations and other purchases is expected to reach over $14 billion.

Gladys T. Hensley