More than half of consumers support local restaurants on chains – InsuranceNewsNet
While the pandemic has disproportionately affected small businesses, with approximately 80,000 restaurants having temporarily or permanently closed for the past two years, local restaurants are beginning to see the light at the end of the tunnel. In the past 90 days, 71% of consumers had gone out to eat and were seated inside a restaurant, while 32% had gone out to eat and were seated outside, according to the survey.
NEXT revealed these results today after surveying 1,000 consumers across the
- Dining out is in full swing (despite inflation) as consumers are eager to try new restaurants. In the past 90 days, 27% of respondents have visited a local non-chain restaurant in their community
○ In-person dining takes precedence over take-out as COVID restrictions ease: 22% of respondents ate more at restaurants in the past 30 days, and 57% of respondents ate about the same same thing ; meanwhile, 29% of respondents expect to reduce their use of the delivery app in the coming months
○ More than half of respondents — 54% — had a favorite restaurant closed during the pandemic, but that doesn’t seem to be slowing them down: 94% of respondents already have or plan to try new local restaurants in their communities
○ When dining out, people always splurge on alcoholic beverages (46%), desserts (38%), and always make sure to tip their waiters well (47%)
- Consumer attitudes are becoming important for small business restaurants. 72% of respondents have spent money at local restaurants or plan to do so not out of necessity, but simply to support a small business
○ 65% of respondents feel better about buying from a local restaurant
○ 71% of respondents choose to dine at the local restaurant because the food quality and ingredients are better
- Main street restaurants may have embraced new technology in the wake of the pandemic, but customers remain focused on food quality. While restaurants across the country have embraced touchless experiences during the pandemic to ease customer concerns, 51% of respondents said their local restaurants’ adoption of new technologies did not increase their likelihood of going there. having dinner.
○ Instead, consumers cited the general mood (69%) as having more impact on the overall experience
○ 39% of respondents don’t care if QR codes are permanently installed in their local restaurants
“Small business restaurants aren’t just a central part of our local economies — they’re part of what makes a community feel connected to one another,” said
To learn more about the results of our survey, visit our Blog. The survey was designed internally by NEXT. The company partnered with Rep Data to recruit a nationally representative survey of 1,053 consumers. You can also request further details of the data, as well as accompanying graphics, by contacting [email protected].
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