Trib Total Media launches ‘Dine Local’ to offer local restaurants a free online storefront


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To showcase the area’s restaurants as they emerge from the challenges of the pandemic, Trib Total Media launched the “Dine Local” website, powered by its MeSearch technology.

Owners of local establishments can claim registration on the site free of charge. In addition to providing basic contact information, they can customize the listing to show special offers, photos, special menus, and promotions.

“Over 70% of the restaurants in our area are owned by locals, but 100% may need help,” said Matt Miller, chief revenue officer for Trib Total Media. “We created Dine Local to support these restaurants and the many hospitality workers who find themselves in dire straits.”

The technology is the same as that of the Trib’s Neighborhood News Network sites for communities in southwestern Pennsylvania.

“Restaurants can use the platform to tell their own stories, with easy-to-use article creation tools,” said Joe Lawrence, CEO of MeSearch and general counsel of Trib Total Media. “Beyond that, articles and offers will be available as content relevant to the personal interests of readers as well as to Neighborhood News Network sites and will not be limited to just the restaurant’s own listing page.”

The address of the site is DineLocal.TribLIVE.com. Readers will find restaurants listed by location and style of cuisine.

Nationally, the restaurant industry has been among the hardest hit by restrictions linked to the pandemic. According to the National Restaurant Association, total sales in 2020 were $ 240 billion lower than the Association’s pre-pandemic forecast for the year.

Currently in Pennsylvania, restaurants are allowed to operate at 50% capacity for indoor seating. When outdoor seating returns with warmer weather and vaccinations multiply and the number of daily cases declines, owners of restaurants, bars and cafes expect activity to increase.

The Dine Local site is designed to catalyze diners’ eagerness to return to their favorite local spots.

“The DineLocal program, which works with the neighborhood news network sites of Trib and TribLive.com, will be a great example of how the digital ecosystem comes together to support communities,” Lawrence said.

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Gladys T. Hensley

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